Privacy Policy (Motorflog Ltd)
1. About This Policy
This Privacy Policy explains how Motorflog Ltd (“Motorflog”, “we”, “us”, “our”) collects, uses, and protects your personal data when you use our website (“Website”).
We are committed to protecting your privacy and handling your data transparently.
2. Who We Are
Motorflog Ltd is the data controller responsible for your personal data.
- Address: Motorflog, Warmsworth Halt Industrial Estate, Warmsworth Halt, Warmsworth, Doncaster, DN4 9FE
- Email: sales@motorflog.co.uk
3. What Data We Collect
We may collect and process the following types of personal data:
Identity Data
- Name
- Date of birth (where required)
- Photographic ID (passport or driving licence)
Contact Data
- Email address
- Phone number
- Address
Vehicle Data
- Vehicle registration
- Mileage
- Vehicle condition and history
Financial Data
- Bank account details (for payments to you)
Account Data
- Login details
- Account activity
Technical Data
- IP address
- Browser type
- Device information
- Website usage data
4. How We Collect Your Data
We collect data when you:
- Use the Sell My Car service
- Submit a vehicle via Flog It
- Purchase a vehicle through Buy It Now
- Create an account
- Contact us via email, phone, or forms
- Use our Website
5. How We Use Your Data
We use your data to:
- Provide our services
- Process vehicle purchases and sales
- Make payments to you
- Verify identity and ownership
- Manage your account
- Communicate with you
- Prevent fraud and misuse
- Improve our Website and services
6. Legal Basis for Processing
We process your data under the following legal bases:
- Contractual necessity – to provide our services
- Legitimate interests – to operate and improve our business
- Legal obligation – to comply with laws and regulations
7. Sharing Your Data
We may share your data with:
- Auction partners such as IAA
- Payment providers such as Wonderful
- IT and website service providers
- Professional advisors (legal, accounting)
We only share data where necessary.
8. Data Security
We take appropriate measures to protect your data, including:
- Secure systems and access controls
- Limiting access to authorised personnel
- Protecting against unauthorised access or misuse
9. Data Retention
We only keep your data for as long as necessary, including:
- To provide our services
- To meet legal and regulatory requirements
- To resolve disputes
10. Your Rights
Under UK data protection law, you have the right to:
- Access your data
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing
- Restrict processing
- Request data transfer (where applicable)
To exercise your rights, contact us at: sales@motorflog.co.uk
11. Cookies
We use cookies to:
- Improve your browsing experience
- Analyse website usage
For more information, please see our Cookie Policy.
12. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for their privacy practices.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page.
14. Contact Us
If you have any questions about this Privacy Policy, please contact:
Email: sales@motorflog.co.uk